Module Five - Art Making/Material Exploration #2: Logo Design

1. Discuss what you thought about creating your logo.

I design clothing so this was a logo meant to embody my vision when I create clothing or design jewelry.  I make a lot of stage gear for local bands in the metal scene as well as several models and burlesque dancers so the logo needed to have an edge to it while still being mysterious and unique.  The name of my company is Conspiracy13 so I wanted to play up the 13 in the logo and have something that can stand alone as a recognizable symbol of my work to be used on everything from photos, to t shirts, to marketing materials.  I wanted the design to be simple yet eye catching.

2. Describe the process: creative thinking skills and ideas you used in the logo creation.

The clothing line has been something I've been doing since I was 16.  I thought that since a little piece of me goes into everything I do that I should really create almost a crest that represented myself.  I really appreciate the subtleties of symbolism so I wanted to utilize things that meant a lot to me.  The end result I hand painted onto a T shirt as a crest of my company.  I liked the difference in media and my ability to use color to make my logo pop.

3. What was the most important discovery you made in the creation of your logo?

I learned that, for me, less is more.  I tend to want to add tons of extras but I found the more I left out and streamlined, the more focused and to the point my logo seemed to become.  I started with a lot of things on the logo, and the more I drew and redrew it the more elements I decided to leave out.  I ended up with a polished looking logo that I can now use for my business.

4. What is the most important information you learned from watching the videos, powerpoint, and reading material  for this project? What is your opinion of the videos?

Again, I realized that sometimes simplicity is best.  I liked that by using symbols, no additional text is required.  The meaning is universal then.  The logo sets the foundation for a good brand.  It really becomes very important to make sure that your logo represents your end goal.  The videos gave a good entire concept on how a logo is more than just a picture, but it represents the way in which you brand yourself, your skills, your talent and your ideas.  It's a mini piece of artwork that represents you.